凯悦天地标志升级新LOGO

美国凯悦酒店集团的凯悦金护照（Gold Passportof Hyatt）品牌，去年夏天改名为凯悦天地（World of Hyatt）。这个月推出了由 Wolff Olins 设计的全新标志和品牌形象。

凯悦天地（World of Hyatt）是凯悦酒店集团旗下十多个酒店品牌与奖励计划的独立品牌，新标志这次真正独立了，没有像原来那样使用凯悦酒店集团的标志，而是将World of Hyatt字体置入蓝色方框中。无衬线字体，通过结构的调整，显得更加紧凑，粗细笔画的笔画让它在保留经典的基础上，看上去更加高档，而不至于沉闷。

Previously known as Gold Passport, World of Hyatt is the rewards program of Hyatt Hotels Corporation and its portfolio of over ten hotel brands. There is not much point getting into a deep explanation: You earn points the more you stay at Hyatt properties, that earn you better status and are redeemable for hotel use or other shopping. The name change was announced last summer and the new program started this month with a new identity designed by Wolff Olins.

这个是旧标志，即凯悦金护照（Gold Passportof Hyatt）：

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